SEO Services

ALGORITHM:

A set of instructions which is used by Search Engine to calculates the relevance of its indexed web pages to your particular query. A list of sites ranked is generated in the sequence that the Search Engine surmises most relevant. The algorithms are frequently updated with inserted new data and improve relevancy.

BACKLINKS:

Backlinks/backward link/inbound links are the links on other websites that direct the visitors/users to your website when they click on them. Back Links can radically enhance your Website Search Rankings.

BANNED:

The word “Banned” means delisting or blacklisting. When a site/URL is banned then it has been removed from a Search Engine’s Index due to the reason of involving in Black Hat SEO. Banned sites are removed from search engines as they are spamming/violating the rules of SEO.

CLICKTHROUGH RATE (CTR):

Clickthrough Rate/CTR is the percentage of visitors/users who click on an advertising link/Search Engine site listing out of the total number of visitors. During the web search by ten visitors if only six visitors click on a particular link/advertisement, then this link/advertisement has Clickthrough Rate/CTR of 60%.

CLOAKING:

Clocking is the black hat SEO Technique, in which the content shown to the search engine spider is different to that exposed to the user’s browser. Cloaking is done to mislead search engine so they display the page when it would not otherwise be displayed. Cloaking is done to attain a Higher Search Engine Rank or to deceive users into visiting a site. In such cases cloaking is construed to be Black Hat SEO and the offending URL is blacklisted. Cloaking is sometimes used to present personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge and by offering cloaking services.

CONTEXTUAL LINK INVENTORY/CLI:

Contextual Link Inventory is used to match keyword-relevant text-link advertising with site content by Advertising Networks or Search Engines. Business models and text-link advertising networks uses Contextual Link Inventory for enhancement of their network distribution. Advertising networks further refine Contextual Link Inventory relevancy by monitoring the Click-Through Rate of the displayed ads. Contextual Link Inventory is mostly done on websites via Google Adsense/SERPS. Matching method is validated by evaluating the number of times a viewer clicks on the displayed ad. The accomplishment of the Contextual Link Inventory depends on the quality of the content and the relevance of the content to the niche or theme of the web site.

COVERT:

Convert means make a purchase, register or request information etc, during a web visit.

CONVERSION RATE:

Conversion Rate is the percentage of all website visitors who make purchase or convert or register or request information, etc. It is expressed in percentage. If a website has 10 visitors and 6 of them are converted, then the site has a 60% conversion rate. Conversion rate comes next to Click through Rate.

Cost Per Click/CPC:

Pay-Per-Click or Pay-For-Performance or Cost-Per-Click is an advertising revenue system where an advertiser pays an agreed amount for each click of their ads on their website. Some advertisers considered the click through rate based payment structure to be more cost-effective than the Cost-Per-Thousand payment structure, but this leads to click fraud.

Cost Per Thousand/CPT:

Cost-Per-Mille or Cost-Per-Impression or Cost-Per-Thousands/CPM is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who watch their ads, regardless of whether a click-through or conversion is attained. Ad views are commonly sold in blocks of 1,000.

CRAWLER:

Crawler or Spider or Robot is the component of search engine which collect data, follow links, make copies of new and update websites and stored URLs in search engine’s index by automatically “crawling” the web. A search engine’s crawler follows links to web pages. Spider or Crawler allows search engines to provide faster and more up-to-date listings.

DELISTING:

Delisting or banned or blacklisted means that pages are removed from a search engines index because they have been banned for some reasons. A delisted site is a URL that has been removed from a Search Engine’s Index usually for engaging in Black Hat SEO.

DIRECTORIES:

A directory is an index of websites where listings are gathered through human efforts, rather than by automatic crawling of the web. In directories, web sites are reviewed and summarized in about 25 words and placed in a particular category. Directories are divided into specific categories and subcategories. Directory’s servers provide relevant lists of registered websites in reply to user queries. The registration of directory is an important method for building inbound links and improving SEO Performance. The most popular directories include Yahoo!, The Open Directory Project, and Looksmart.

DOORWAY PAGE:

Doorway page or gateway page or bridge pages or jump page is a URL with least content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. A Doorway page is created expressly in hopes of ranking well for a term in a search engine’s non-paid listings. Often due to cloaking, visitors may never watch the doorway page. Search Engines have guidelines against doorway pages, though they are more commonly allowed in through paid inclusion programs.

DOORWAY PAGE:

Doorway page or gateway page or bridge pages or jump page is a URL with least content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. A Doorway page is created expressly in hopes of ranking well for a term in a search engine’s non-paid listings. Often due to cloaking, visitors may never watch the doorway page. Search Engines have guidelines against doorway pages, though they are more commonly allowed in through paid inclusion programs.

GRAPHICAL SEARCH INVENTORY/GSI:

Graphical Search Inventory or GSI is non-text based advertising, such as banner ads, pop-up ads, browser toolbars, animation, sound, video and other rich media that can be synchronized to search keywords.

INDEX:

Index is the database of a Search Engine’s. It is the collection of information of a search engine that searcher can query against. Index contains all of the information that a Crawler has recognized, particularly copies of World Wide Web pages. When a user executes a query, the search engine uses its Indexed pages and Algorithm set to offer a ranked list of the most relevant pages. The index consists of titles and summaries of registered sites in the case of a Directory which is categorized by the directory’s editors.

LANDING PAGE:

Landing Page is the page on which a visitor ultimately lands/reaches after clicking a Search Engine Listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link etc. Landing page are used to improve the conversion which includes the entire user experience including navigation, layout and copy. The landing page can be a website’s homepage or it can be a page designed to attract users who Click through a specific ad or link. Landing Pages are used to monitor the site traffic and Conversion Rates. It plays a vital role in Search Engine Marketing to measures an advertising campaign’s success.

LINK POPULARITY:

Link popularity is the measure of how popular a webpage is by the number of Back links it has. Most search engines use link popularity as a factor in their Algorithmic Results. Link popularity does not solely base on link context or link quality. Ranking is achieves when Back links are located on reputable, relevant sites so-called Link Farms.

LINK TEXT:

Link text or Anchor text is the visible and clickable text contained within a link. When link text is clicks it activates a Hyperlink to another website. Link text is significantly used in SEO because search engine algorithms consider the Hyperlink Keywords as relevant to the Landing Page.

LISTINGS:

Listings are the indexed sites that appear in ranked order on a Search Engine’s Results page in response to a user query or search.

META SEARCH ENGINE:

Meta Search Engine develops its listings by running user queries through multiple other search engines rather than through its own efforts and then summarizing the results. Meta Search Engine does not maintain its own Index. Listings are exhibits by Meta search engines either in aggregate or categorized by Search Engine source. For example; Dogpile.com is a Meta search engine.

META TAGS:

META tags are HTML tags found in a webpage that contain information for Crawlers and web browsers. Meta tag information placed in a web page not intended for users to see but instead which typically passes information to Search Engine Crawlers, browser software and some other applications. Meta tag information includes:

  • Page Descriptions (Description Tag)
  • Page-Relevant Keywords (Meta Keywords Tag)
  • Indexed Page (Meta Robots Tag)
  • Copyright
  • Page Refresh Dates
  • Redirection Instructions

META DESCRIPTION TAG:

Meta Description Tag or Description Tag allows page authors to express their views about how they would like represent their pages when listed by Search Engines. Meta Description Tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Meta description tag is used to provide Search Engines with a description of a page’s content for Indexing purposes. Meta Tag is not used by all Search Engines.

META KEYWORDS TAG:

META keywords Tag allow page authors to add text to a page to help with the Search Engine Ranking process. Meta Keywords Tag provides Search Engines with a list of keywords that are relevant to a webpage. Meta keywords Tag can enhance Search Engine Rank for a page if it is properly indexed. Meta Keywords Tag is not used by all Search Engines.

META ROBOTS TAG:

Meta Robots Tag or Search Engine Crawler or Robot lets page authors to prevent their Web Pages from being added to a search engine’s Index. Meta Robots Tag is especially helpful for those who cannot create robots.txt files.

ORGANIC LISTINGS/NATURAL LISTING:

Organic listings or Natural listings are webpage listings that appear on a Search Engine Results Page solely because the Search Engine Algorithm considers them relevant to the user’s Query or Search. Organic Listings are the listing that Search Engines do not sell (unlike paid listings). Instead, sites are visible solely because a search engine has considered it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered “organic” because that content usually appears intermixed with unpaid organic results even though it is paid for. The rank of an Organic Listing is improves by Natural Search Engine Optimization.

OUTBOUND LINKS:

Outbound Links are all links from a particular webpage leading to other web pages, whether they are within the same website or other websites. An excessive number of outbound links can damage a site’s Search Engine Rank because a Spider may recognize it as a Link Farm.

PAID INCLUSION:

Paid inclusion is an advertising program offered by Search Engines which offers pages to be guaranteed included in a Search Engine’s Index in exchange for payment with no surety of ranking well. Marketers pay to be included in the directory, on a CPC basis or per-URL fee basis, with no guarantee of specific placement. Looksmart is a directory that lists pages and sites which are not based on position but based on relevance.

PAID LISTINGS:

Paid Listings are those Listings which are sold by Search Engines to advertisers through paid placement or paid inclusion programs. Paid Listings are opposed to Natural Listings or Organic Listings. Paid listings are used as an all-inclusive term for Paid Inclusion and Paid Placement.

PAY-FOR-PERFORMANCE/ COST-PER-CLICK/PAY-PER-CLICK/PPC:

Pay-For-Performance or Cost-Per-Click or, Pay-Per-Click (PPC) is an advertising revenue system used by Search Engines and Ad networks in which advertising companies pay an agreed amount for each click of their ads. Some advertisers considered it because it is based on Click through Rate-based payment which is more cost-effective than Cost-Per-Thousand payment structure, but sometime it lead to Click Fraud.

PAID PLACEMENT:

Paid Placement is an advertising program in which listings are guaranteed to appear in response to particular search terms, with higher ranking by paying more than other advertisers. Paid Placement Listings are labeled as advertisements or sponsored links when displayed. Google and Yahoo! Search Marketing are two largest Paid Placement Search networks. Portal sponsorships are also a type of paid placement. Paid Placement Listings can be purchased from a portal or a Search network.

RANK:

Rank or Position is the place a website occupies relative to the first listing on an Algorithmic Results Page in response to a Keyword Query. Businesses employ a Professional Search Engine Optimization Company to get their site into a top ten rank. Listed means that a page is found within a Search Engine in response to a Query, but Rank shows its position.

RESULT PAGE/SEARCH ENGINE RESULTS PAGE/SERP:

Result Page or Search Engine Results Page or SERP is the page in which a user enters after a Search Query. The results page is the collection of ranked Listings displayed in response to a particular Search.

RETURN ON INVESTMENT/ROI:

Return on Investment or ROI refers to the percentage of profit or revenue generated from a specific activity. The ROI is expressed in percentage. If a paid listing campaign cost $200 and it generated revenue of $1000 than its ROI will be 500%.

SEARCH ENGINE:

Search Engine is a website that is designed to allow users to search the web or a specialized database of information. It enable users to Query an Index of stored WebPages collected by a Crawler for information relevant to expressed by Keyword or Search Term. Search Engines have Paid Listings as well as Organic Listings.

SEARCH ENGINE MARKETING/SEM:

Search Engine Marketing or SEM is an inclusive term for all techniques used to market a website via Search Engines, including Pay-Per-Click advertising and Natural Search Engine Optimization to improve the rank of Organic Listings or to purchasing Paid Listings or a combination of these and other search engine-related activities. Search Engine Marketing (SEM) is also refer to a person or company that does Search Engine Marketing.

SEARCH ENGINE OPTIMIZATION/SEO:

Search Engine Optimization refers to the modification of a website for the purpose of improving its Natural Rank on Search Engine Results Pages. Search Engine Optimization is used to alter a website so that it does well in the Organic, Crawler-Based Listings of Search Engines. This is achieved by a combination of SEO strategies such as directory and Search Engine Submission, Website Optimization, Content Writing and improved Link quality. SEO also refers to a person or company that does Search Engine Optimization.

SPAM/BLACK HAT SEO TECHNIQUE:

Spam refers all SEM techniques that violate Search Engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Spam may be Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming than the offending website will be Blacklisted or lose Position.

SUBMISSION/REGISTRATION:

Search Engine Registration or Search Engine Submission is the act of submitting a URL for inclusion into a Search Engine’s Index. Submission is a basic and important step of Search Engine Optimization. Submission is usually free but can also require payment.

XML/EXTENSIBLE MARKUP LANGUAGE:

XML or Extensible Markup Language is a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

XML FEED/EXTENSIBLE MARKUP LANGUAGE FEED:

XML feed OR Extensible Markup Language Feed is a form of Paid Inclusion or Search Engine Submission where a search engine is “fed” information about multiple web pages via XML document rather than gathering that information through crawling actual pages. XML feed is use by multimedia sites or database sites to draw a variety of relevant Search Queries.